When the COVID-19 pandemic struck, many CFOs found themselves looking at their business differently and focused on understanding the impact of this new reality. They put a priority on mission-critical business functions, like cost containment, workforce planning and optimization, and revenue projection. Understandably, most CFOs set aside top-line growth initiatives, innovation investments like finance digital transformation, and M&A planning for the time being.
This state of affairs hasn’t changed, but how businesses navigate forward has. Increasingly, CFOs are viewing disruptive events as opportunities, like resurrecting initiatives, especially finance digital transformation projects, they had set aside during the pandemic’s early days. Why? They now see the value of their organization’s ability to tackle change with agile business practices, rapid decision-making, and efficient reporting, planning, and financial close.
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