Take the Counterfeit and Gray-Market Product Quiz!

Production and distribution of counterfeit, pirated and gray market products is a rapidly growing problem that undermines global trade and customer trust. It can endanger your customers and diminish the value of your trusted brand.

If you’re like most manufacturers, you need to protect your brand, your reputation and your profits against criminals.

Take the 2019 Counterfeit Product quiz to establish what kind of buyer you are, and we’ll instantly deliver the most helpful content to address your key brand protection challenges!

1. What is your biggest priority when it comes to ensuring the authenticity of your products?

My biggest priority is to protect our brand against counterfeits and fakes My biggest priority is to improve the efficiency of product authentication and licensing My biggest priority is to improve how we identify counterfeit and unauthorized products

2. What is your biggest concern if your product is not properly protected against counterfeiting?

We are concerned that we will lose revenue We are concerned that our products will be lost or misdirected by supply chain partners We are concerned about the safety of our customers and our brand value

3. Where does your team struggle the most in protecting your products and intellectual property?

We struggle to manage licensee contracts and royalties We struggle to ensure product authenticity across geographic markets We struggle to track our products through the supply chain

4. What is your top risk factor around counterfeiting or piracy?

Complex or loosely controlled supplied chain Using contract manufacturers Not using security features like holographic labels or custom colors

5. How do you currently ensure that your products are not tampered with or copied?

We use holographic labels or other security technology to prevent tampering and to authenticate our products We carefully monitor our distributors and market affiliates We allow customers to self-authenticate their purchases

6. What is your biggest obstacle to improve your brand protection strategy?

We can't identify unlicensed or fake products in the field We can't cost-justify a brand protection solution We find it difficult to detect counterfeits and piracy across our supply chain

7. Which aspect of your brand protection program needs the most improvement?

Working with employees Working with distribution partners Product or component security

8. What is your biggest obstacle to using hologram or other optically variable device (OVD) technology for brand protection?

It is difficult to get supply chain partners onboard with our solution It is difficult to cost justify a new technology solution It is difficult to determine the best technology for our market

9. What would be the biggest benefit of enhancing your brand protection technology?

We could detect and stop unlicensed products to protect brand value We could detect and stop gray-market diversions in the distribution channel We could maintain market share and stop loss to counterfeiters

10. What would be the biggest risk if you maintained the status quo?

Counterfeit products could damage our brand value and customer trust Counterfeit products could erode our revenues and profitability Counterfeit products could spread through distribution and online channels