Take the 2020 Marketing Technology Quiz

Marketing has always been an integral element in any organization’s strategy for success. Powerful messaging that reaches the right audience at the right time and via the right channel are necessary for an effective program that often can determine a company’s status as a leader or laggard in its industry.

Like many forward-looking leaders who are interested in making sure your business has the technology it needs to build and implement marketing strategies that resonate, you may be considering adopting a marketing technology platform.

Take the Marketing Technology quiz to establish what kind of buyer you are, and we’ll instantly deliver the most helpful content to address your key tech and business challenges!

1. Which is your top priority for 2020?

Creating a rich omnichannel marketing experience. Having a highly integrated marketing solution without spending more on infrastructure. Providing real-time data reporting and analysis across the business.

2. Where does your team struggle the most?

I struggle with siloed technologies that don’t provide a 360-degree view of the customer. I struggle with data integration as we lack a single source of information. I struggle to deliver a marketing experience that is effective across multiple channels.

3. What is your biggest challenge with your current marketing technology platform?

Achieving compliance with data privacy laws. No visibility into effectiveness of marketing programs. Difficult to manage the volume and variety of customer data from various sources.

4. What is the biggest user challenge with your current marketing technology platform?

It does not provide a scalable, responsive, cloud-native infrastructure. It is not intuitive or user-friendly. It does not provide access to all customer data.

5. What is your biggest challenge in launching new marketing campaigns?

Inability to make changes on the fly to improve their effectiveness. Lack of a central data repository for our omnichannel marketing efforts. Analytics don’t provide metrics in real-time to measure their effectiveness.

6. What drives your marketing technology platform purchase?

Ensuring we remain competitive. Providing a richer customer experience. Obtaining a 360-degree customer view.

7. What is your biggest challenge with reaching the right audience?

We have too many organizational siloes, so it’s hard to work together. We are unable to collect data from all sources to gain insight into customer needs. We are unable to segment our customers to perform targeting at scale.

8. What is your team’s biggest challenge regarding managing your marketing spend?

Lack of data about our real-time omnichannel experiences. Lack of metrics that show the TCO and/or ROI of specific programs. Lack of visibility and ability to allocate and manage budgets per program.

9. How important is Digital Transformation (DX) to your business?

It’s important for reorganizing how data is shared across the organization. It’s important in enabling us to deliver a richer customer experience. It’s important in providing the technology to connect the data, processes and intelligence to create and implement effective marketing strategies.

10. What’s your biggest risk of inaction?

Inability to provide a rich, omnichannel experience. Attracting and retaining customers becomes more complex and costly. Losing market share due to an inability to make rapid data-based business decisions.