It’s easy to recognize that business data has strategic value, but only 30% of companies say they can effectively extract value from their data, according to Harvard Business Review. Combining data from different applications and sources and making it actionable—quickly and at scale—is challenging for many businesses. But successful data integration and integrity is critical to ensure that you are making business decisions based on trusted data. Businesses that can maximize data can drive revenue, create better customer experiences, innovate faster, and lower cost and risk.
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