I want to create personalized offers for my customers.
Although it’s clear that better understanding the customer is key to successfully closing a sale, for many retailers this still isn’t effectively translating to improved customer experience.
In fact, 81% of companies say they have or are close to having a holistic view of their customers, yet only 37% of consumers say their favorite retailer understands them.
Learn how IBM® Predictive Customer Analytics solutions can change that by providing your customers with the one, personalized touch point that makes that difference. Using relevant customer information from a variety of data sources, the solution uses predictive analytics to determine the right offer for the right customer at the right time.
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