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Smart Technology/IoT in Stadiums






  We have a dedicated smart/IoT manager/team
  Our innovation/digital transformation manager/team manages smart/IoT initiatives
  We rely on the IT department to drive smart/IoT initiatives
  Our customer experience (CX) manager/team manages smart/IoT initiatives
  We rely on the facility owners and/or operations department to drive smart/IoT initiatives
  We rely on business units (Security, Marketing, etc.) to drive smart/IoT initiatives

  Improve building/venue operation efficiency (e.g. HVAC, power usage, etc.)
  Equipment/asset management (e.g. wheel chairs, carts, etc.)
  Customer tracking for retail purposes (e.g. advertising, loyalty programs, inventory, etc.)
  Customer tracking for operational purposes (e.g. lighting, climate, bathroom maintenance, etc.)
  Customer tracking for customer experience purposes (e.g. shorter lines, mobile interactions, parking upsell, etc.)
  Customer tracking for security purposes (e.g. crowd control, police services, facial recognition, etc.)
  Improve building/venue security (e.g. safety monitoring, equipment failures, etc.)
  Increase automation and reduce labor headcount (eTickets, digital signage, etc.)
  Increase venue efficiency to increase customer/passenger counts

  IoT manager/team
  Innovation/smart venue/digital transformation manager/team
  IT department
  Customer/fan experience manager/team
  Venue/operations department (e.g., facility management team)
  Business units (e.g. Security, Marketing, etc.)
  Department of Asset Management
  Outside organization (e.g. government bureau, airline, central league office, etc.)

  COO/VP/Director of Operations
  CEO/Board of Directors/Team Owner
  Venue Owner (City, Government, 3rd party, cooperative)
  VP/Director of Venue/Facilities/Hospitality
  VP/Director of Customer/Fan Experience
  VP/Director of Innovation/Smart Venue/IoT
  VP/Director of Security
  VP/Director of Asset Management
  CIO/CTO/VP/Director of IT

  Need to cut expenses
  Need to increase revenues
  Competing with peer organizations (e.g. other airports, stadiums)
  Mandates from owners/league
  Government strategic initiatives
  Provide best customer/fan experience
  A crisis/event/security breach
  Innovation/modernization initiatives
  Need to monetize assets/services
  Customer/fan requests
  Green/environmental initiatives

  IT architecture/engineering
  VP/Director of big data/analytics
  VP/Director of innovation
  CFO/VP/Director of finance/procurement
  Board of directors
  External influencers (e.g. government regulators)
  VP/Director of hospitality
  Service partners (airlines, concessions, retailers, etc.)
  VP/Director of guest services
  VP/Director of marketing
  VP/Director of sales
  VP/Director of digital services

Customer Experience

1 2 3

Security

2   3

Operations


3

Operations

2

Security

1   3

Operations

3

Operations

1

Security

1   2

Operations

2

Operations

1

  Securing budget
  Getting approval
  Not understanding benefits
  Lack of ROI/TCO analysis
  Choosing/identifying vendors
  Cost of integration

   Systems integrators (SIs)
   Niche or industry-specific consultants
   Independent software vendors (ISVs)
   Software vendors
   Hardware vendors
   Telcos
   Large engineering integrators

   Vendor has completed successful projects with us before
   Vendor has completed successful projects with peers/competitors before
   Vendor has partnerships with local technology companies
   Vendor has superior IoT technologies
   Vendor is cost effective
   Vendor has resources to customize solution for us

   Siemens
   Cisco Systems
   Bechtel
   General Electric
   Microsoft
   IBM
   PTC
   Google
   Honeywell
   NEC
   Oracle
   Intel
   SAP
   ABB Group
  Other

   Technology conferences (e.g., Gartner, IoT conference, big data conference)
   Vertically aligned conferences (e.g. Leaders in Sports Conference/Aviation IT Expo/Public Transportation Conference)
   Retail conferences (NRF, Global Retailing, CES)
   Vendor presentations/demonstrations
   Technology associations (CompTIA, TSIA, CTA)
   Vertically aligned associations (e.g., Stadium Managers Association, International Air Transport Association, Railway        Industry Association)
   Technology magazines or websites
   Magazines or websites
   Internet/Google searches
   LinkedIn groups

   Building efficiency (power usage, heating, etc.)
   Gate/entry control
   eTicketing/Stadium app
   Retail deals/offerings/loyalty
   Facility monitoring (restrooms, concessions, etc.)
   Reducing queue/wait times
   Interactive games on mobile devices
   Parking efficiency

   Electrical Construction & Maintenance (EC&M) Magazine
   National Retail Federation (NRF)
   Consumer Electronics Show (CES)
   SEAT Conference/Association
   Vendor Conferences (Dream Force, etc.)
   NBA, NFL, etc. Tech Summits
   Stadium Business Summit
   Stadium Business News
   CIO Roundtable
   Wired Magazine
   Vendor podcasts
   Thought leader in Sports Conference

   Generate more revenue per customer
   Keep pace with other teams/clubs
   New CX based innovations
   Player/coach tracking
   League mandates
   Positive ROI business cases
   Declines in fan attendance
   Fan demands
   Vendor pitches






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